FIRST LAUNCH

April 4, 2024

IT’S THE FINAL COUNTDOWN FRIENDS!!

I cannot believe this is happening! There are so many endeavors we pursue in life, many of which are a chore. Despite the challenges and unknowns this project has entailed for me, I am beyond excited to take a leap into a world I have always loved. This is a first for me, and truly the essence of what I hope to bring to this brand. Authenticity and the ultimate pursuit of one’s best self in fitness, in health, and in life. In Arabic, “Hala” means “Welcome.” The emblem attached to my logo is my own artistic rendition of how “Hala” would be written in Arabic. Up for interpretation, but I love that it looks like a butterfly soaring.

I wanted to thank you for being a part of this journey with me. I am so honored that you’re tagging along!

“Welcome,” to new beginnings.

“Welcome” to one’s own journey of self-discovery.

Cheers,

Back to blog

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